What We're Reading: Edward

NOT EVERYONE GETS A TROPHY by BRUCE TULGAN

For Generation Y self-esteem is king. When they were growing up, every kid who showed up for an activity got a trophy. So how can employers get these high maintenance works motivated to achieve success at work. Tulgan dispels fourteen of the most common myths about Generation Y in the workplace. In a chapter on what he calls "in loco parentis management", he shows managers how to get Generation Y workers to realize what expectations are realistic. And how to set them up for success in the world of work.